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List of KPI in Social Media Marketing

List of KPI in Social Media Marketing

List of KPI in Social Media Marketing

  • SMARTxEduCom LLP

  • 3 minute read


Key Performance Indicators (KPIs) are essential metrics that help measure the success of social media marketing efforts. Different businesses may prioritize different KPIs based on their goals and objectives. Here is a list of common KPIs in social media marketing:

  1. Engagement Metrics:

    • Likes/Reactions: The number of users who liked or reacted to your content.

    • Comments: The number of comments on your posts.

    • Shares/Retweets: The number of times your content is shared by others.

  2. Reach and Visibility:

    • Impressions: The total number of times your content is displayed.

    • Reach: The number of unique users who see your content.

  3. Follower Growth:

    • Follower Count: The total number of followers on your social media accounts.

    • Follower Growth Rate: The rate at which your follower count is increasing.

  4. Click-Through Rate (CTR):

    • Link Clicks: The number of clicks on links in your posts.

    • CTR: The percentage of users who clicked on a link compared to the total number of users who saw the post.

  5. Conversion Metrics:

    • Conversions: The number of users who took a desired action, such as making a purchase or signing up.

    • Conversion Rate: The percentage of users who completed a desired action compared to the total number of users.

  6. Brand Mentions:

    • Mentions: The number of times your brand is mentioned on social media.

    • Sentiment Analysis: The overall sentiment (positive, negative, or neutral) of these mentions.

  7. Social Listening:

    • Keyword Monitoring: Tracking specific keywords or phrases relevant to your brand.

    • Industry Trends: Monitoring conversations and trends in your industry.

  8. Customer Service Metrics:

    • Response Time: How quickly your brand responds to customer inquiries or comments.

    • Resolution Time: The time it takes to resolve customer issues or concerns.

  9. Content Performance:

    • Top Performing Content: Identifying the most successful types of content.

    • Content Reach: The number of people who saw your content.

  10. Ad Performance:

    • Click-through Rate (CTR) for Ads: The percentage of users who clicked on an ad.

    • Cost per Click (CPC): The average cost for each click on an ad.

  11. Video Metrics:

    • Video Views: The number of times your videos have been viewed.

    • Watch Time: The total time users spent watching your videos.

  12. Influencer Marketing:

    • Influencer Reach and Engagement: Evaluating the impact of influencers on your brand.

    • Influencer ROI: Measuring the return on investment from influencer partnerships.

  13. Customer Feedback:

    • Customer Reviews: Monitoring and responding to reviews on social platforms.

    • Customer Satisfaction Score (CSAT): Measuring overall customer satisfaction.

  14. Social Media Platform-Specific Metrics:

    • Instagram Insights: Includes metrics like reach, impressions, and engagement.

    • Twitter Analytics: Provides data on tweet performance, mentions, and followers.

    • Facebook Insights: Offers a range of metrics including page views, likes, and demographics.

Tailor these KPIs to align with your business objectives and adjust them based on the specific social media platforms you are utilizing. Regularly analyze these metrics to make informed decisions and optimize your social media strategy.

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